I grew up in an advertising family and spent over fifteen years across design, motion graphics, and filmmaking. In 2019, I joined a startup working on video automation, and that experience taught me exactly what not to do. The product was built behind closed doors, decisions were disconnected from real creative work, and the exit in 2021 showed how fragile a solution becomes when it’s driven by gatekeeping instead of understanding.
After that, I spent the next three years researching, testing, and shaping my own approach; One that respects the creative process instead of trying to replace it. Roviso isn’t here to take over how creators work. Your tools, your workflow, your craft stay where they belong. What I wanted was a way to automate everything around the creative process: the repetitive updates, the variations, the client changes, the manual exports, the endless maintenance work that slows teams down.
Roviso is the result of that. It’s a practical, transparent tool designed to simplify the part of production that happens after the idea is created, not the part where creativity lives. I built it to solve real workflow problems with clarity and honesty, using the best technologies available, without locking creators into a system or hiding how things work.
rovi.so didn’t begin as a brand, it began as something personal.
In the earliest stage of this project, I called it “Naderly” a name inspired by my father. In Persian, نادرانه means “in the manner of Nader,” and in English the suffix -ly carries the same feeling. It was my way of grounding the project in his memory before it belonged to the world.
As the idea grew, I wanted a final name that wasn’t just functional.
I wanted a name that carried the true meaning of animation, to give life.
So I followed the linguistic roots that reflect motion, story, flow, and vitality:
From Persian:
Rovidan (روئیدن) to sprout, to grow
Ravi (راوی) the storyteller
Revâyat (روایت) the story
Ravân / Ravun (روان / روُن) smooth, flowing motion
From Indo-European motion roots:
ro / ru / re sounds tied to rise, roll, run, rhythm, revolve
From Latin:
vis / viso sight, vision
vivo / vivus alive, living
Words like vivid, revive, animate all echoing the act of bringing something to life
From these pieces, a new word formed:
ROVI growth, story, movement
VISO vision, clarity, the life within animation
Together: rovi.so
a name built from heritage, language, motion, and meaning.
A name that quietly says:
to bring visuals to life with clarity and flow.
to awaken motion.
to give stories form.
From “Naderly” to Roviso, it became the evolution of a memory into a tool,
a way to breathe new life into the day-to-day animation processes we use every single day.